There’s a new concept store in town, and it doesn’t just sell beautiful e-bikes. The idea behind SPINEBIKE is all about pushing boundaries and promoting a sustainable lifestyle. This is what they call SPINExperience: when you choose to cycle you’re doing good to your health and to the planet, why shouldn’t you be rewarded? This object of desire keeps track of your itinerary and awards you 1 Spinecoin (SC$, a new digital currency) for every km you’ve ridden. SPINEBIKE aims to provide an unique urban mobility experience but also promotes sharing economy, as every bike can be also shared with friends and family. The more people ride the e-bike, the more SC$ will be earned!